Post by khatunrita309 on Mar 11, 2024 4:08:34 GMT
Getting into the heads of travelers is not possible. Or maybe yes?! The large portals and online travel sites have entered the minds of travelers for years, but only Expedia has given us the opportunity to peek inside its headquarters . Let's take a look behind the scenes of Expedia's Usability Lab to find out how to increase hotel usability and bookings. “When booking a hotel room, the French want to know if breakfast is included . Asians worry about the size of closets and Americans ignore the details . ” These are some small things that Expedia has discovered through its experiments with "human guinea pigs" held in its American laboratories. A model that will soon also be exported to London and Singapore. Tnooz said this after visiting the Washington headquarters in May. A smile is worth a thousand words “Created first and foremost to explore the purchasing journey – and see how design elements facilitate or hinder it – the workshop is based on the assumption that whatever makes this process smoother will benefit all involved.” That is, users, but also hoteliers. The laboratory was created to scientifically prove what travelers and hoteliers like and dislike, wherever they are in the world: “We know that there are different nuances regarding travelers and hoteliers in different regions of the world.
But we prefer to get authoritative answers and know for sure rather than just guess,” said Expedia UX research manager Tammy Snow . So every year hundreds of people are invited by Expedia to its laboratories, attached to special sensors and analyzed while searching for a trip. Some electrodes placed on the face are able to read facial expressions (when a user is happy or annoyed) and an eyetracking system shows where the attention is focused. A verbal discussion with a psychologist then allows us to complete the picture, understand what the user likes or what annoys him. There are those who, instead of telling in words what they saw, even filmed it: this is the exclusive report filmed last year by the KING5 television network in Expedia's headquarter Industry Email List The size of bathrooms really matters Expedia has opened the doors of its laboratories, but has not revealed much of the discoveries made during the tests, except for one important detail: the images . If you ask yourself why in recent years sites like TripAdvisor, Expedia and Booking have chosen to open with large panoramic images, it is because users are happier when faced with large, bright images, not only of rooms and services, but also of aspects often underestimated... like the bathroom: Users want to see lots of images : large, bright, high-resolution images that show central elements of the hotel, such as the pool Users want to see the property's bathroom , especially if it's large – a factor universally appreciated by travelers This is just one of the many " secrets " of the trade that you can and must steal from the big players in tourism: after all, everything is out in the open, just browse.
or try to book a room to immediately understand what the recurring factors are on each site that convince users to book! Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Behind the scenes of Expedia to find out what online travelers want Tags: expedia , expedia usability lab , hotel photos , hotel photo optimization , travel purchasing process , hotel booking process , usability This topic has 0 replies, 1 participant and was last updated 7 years, 9 months ago by sfarinel . You must be logged in to reply to this thread. Username: Password: Keep me connected Login Subscribe to the newsletter! Enter your email address to: » stay updated every week on the web marketing strategies essential for promoting the hotel on the Internet; » never miss the latest news on the national and international tourist market ; » access exclusive BONUSES reserved for newsletter subscribers; ...why wait? Inserisci ora la tua e-mail! PS: we protect your privacy. Your email is safe, you will never receive SPAM and you can unsubscribe at any time with a simple click.
But we prefer to get authoritative answers and know for sure rather than just guess,” said Expedia UX research manager Tammy Snow . So every year hundreds of people are invited by Expedia to its laboratories, attached to special sensors and analyzed while searching for a trip. Some electrodes placed on the face are able to read facial expressions (when a user is happy or annoyed) and an eyetracking system shows where the attention is focused. A verbal discussion with a psychologist then allows us to complete the picture, understand what the user likes or what annoys him. There are those who, instead of telling in words what they saw, even filmed it: this is the exclusive report filmed last year by the KING5 television network in Expedia's headquarter Industry Email List The size of bathrooms really matters Expedia has opened the doors of its laboratories, but has not revealed much of the discoveries made during the tests, except for one important detail: the images . If you ask yourself why in recent years sites like TripAdvisor, Expedia and Booking have chosen to open with large panoramic images, it is because users are happier when faced with large, bright images, not only of rooms and services, but also of aspects often underestimated... like the bathroom: Users want to see lots of images : large, bright, high-resolution images that show central elements of the hotel, such as the pool Users want to see the property's bathroom , especially if it's large – a factor universally appreciated by travelers This is just one of the many " secrets " of the trade that you can and must steal from the big players in tourism: after all, everything is out in the open, just browse.
or try to book a room to immediately understand what the recurring factors are on each site that convince users to book! Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Behind the scenes of Expedia to find out what online travelers want Tags: expedia , expedia usability lab , hotel photos , hotel photo optimization , travel purchasing process , hotel booking process , usability This topic has 0 replies, 1 participant and was last updated 7 years, 9 months ago by sfarinel . You must be logged in to reply to this thread. Username: Password: Keep me connected Login Subscribe to the newsletter! Enter your email address to: » stay updated every week on the web marketing strategies essential for promoting the hotel on the Internet; » never miss the latest news on the national and international tourist market ; » access exclusive BONUSES reserved for newsletter subscribers; ...why wait? Inserisci ora la tua e-mail! PS: we protect your privacy. Your email is safe, you will never receive SPAM and you can unsubscribe at any time with a simple click.